The world Famous beauty Youtuber PONY
YouTube Name: Pony (YouTube, Makeup Artist)
Actual name: Park Hye Min, born on January 22, 1980
After graduating from college, she worked as a graphic designer.
She shows in using various color tone, and has an excellent ability to combine colors, and applies her talent in makeup.
She became popular as a makeup blogger and published a few makeup book which were also published overseas. She uploaded 'Pony Beauty Diary' through YouTube 'insiteTV' channel with CJ E & M and gained popularity. From late May to December 2015, she became a full-time makeup artist for CL.
In the case of YouTube, she started Youtube a little later than other famous channels but soon became the number one beauty youtuber in Korea. Especially, because she is a professional makeup artist, she has superior make-up skills compared to general beauty youtuber, and her videos have neat editing that makes viewers easier to watch her videos. She is currently uploading a variety of makeup tutorials.The tutorials are mainly uploaded on insiteTV channel on YouTube in Pony's Beauty Diary video series. She gets love from Korea and abroad due to her abundant knowledge in using colors and making cute visuals.
She enhances the quality by using various eyeshadows and color lenses as she is the model of lenstown and gives theme to her contents.
Her use of makeup products is unique. She uses glossy transparent lip gloss as glitter or a burgundy colored pencil eyeliner for lips. Also, she uses various accessories and hair suitable for her makeup look.
Her speech skill is also good since she has experience in giving lecturers in makeup.
When answering questions from subscribers or students, she explains the makeup procedures well even for people with less experience can easily understand her answers.
As an expert, she writes cosmetic reviews not only about the benefits or disadvantages of the product, but also describes the feelings when she actually uses the products.
Like other beauty youtuber, she opened a beauty channel and managed it from 2015. Instead, she could no longer appear in Pony's Beauty Diary.She became famous as she was in charge of 2NE1 (YG Entertainment Kpop group) CL 's makeup, but at the end of 2015 the contract ended. She gets questions about this on her Instagram as well. Pony’s celebrity cover makeup skill is also excellent, and Taylor Swift cover makeup on Youtube got a lot of views internationally with its high quality.
Currently, Pony is one of the most influential people in the fashion and beauty industry. She is the world's best beauty artist with 3.7 million subscribers on YouTube, 4.8 million in Instagram, and 5.9 million in Wei Bo in China.
With millions of women following and subscribing to Pony to follow her makeup causing "Pony Syndrome", beauty and fashion industry are frantic to collaborate with Pony.
In particular, Taylor Swift cover makeup video in 2016 was introduced in the US economy magazine, Wall Street Journal and gathered huge popularity.
She has been active in Korea, and her name has already become a brand name. Pony Effect cosmetics have been released and the products are sold in international stores. Also, in Korea’s leading color contact company, Lens town, has been promoting products overseas by launching Pony Edition color contact lenses.